I'm an avid writer with strong experience in many different forms of copywriting, journalism, public relations, marketing, and social media seeking a marketing and/or writing position that will engage, challenge and strengthen my love for the craft. I also have an extensive background in writing prose (both non-fiction and fiction), screenplays and comic scripts.
To view full resume along with my portfolio, please visit www.krop.com/trevorhale
WORK HISTORY
Freelance - February 2015 - Present
- Research, conceptualize, and write consumer-oriented copy for a variety of platforms, including social media, websites, email campaigns, and product lines.
- Research a wide variety of topics to formulate narratives a variety of uses - including blog posts, testimonials, pamphlets, etc.
- Other areas of expertise include: ghostwriting, email blasts, editing, planning and prioritization, and concept development.
- Conceptualize and write direct-response, consumer-oriented copy across a variety of platforms, including the company website, social media, email campaigns, marketing materials, and product packaging.
- Perform appropriate research for search engine approved copy.
- Compose copy for company website, third-party landing pages, infographics, press releases, blog posts, email offers, website greetings, headlines and other advertisements.
- Pen technical copy that meets the needs of a growing company.
- Pen copy for SEO, PPC and social media campaigns. - Wrote, designed, and added pages to the company website using WordPress.
- Other areas of expertise include: ghostwriting, email blasts, editing, planning and prioritization, and concept development.
- Conceptualize and write direct-response, consumer-oriented copy across a variety of channels for many different brands and mediums.
- Perform appropriate research for search engine approved copy.
- Compose copy for landing pages, infographics, press releases, blog posts, email offers, website greetings, headlines and other advertisements.
- Pen technical copy that meets the needs of large brands and adheres to compliance guidelines.
- Pen copy for SEO, PPC and social media campaigns.
- Craft and execute a digital social media strategy.
- Write and edit content for festival blog.
- Pen Facebook copy.
- Pen Twitter copy.
- Develop copy for Festival print advertising.
- Generate and pitch press releases for Festival and individual films.
- Festival news picked up multiple times by Salt Lake Tribune, Deseret News, City Weekly, SLUG Magazine, In Utah This Week, Fox 13 News, KUTV 2 News, Park City TV, etc.
SLUG Magazine - Freelance Writer - December 2012 to Present
- Contributed long and short form articles, including artist profiles, comic book reviews, concert reviews and show previews.
- Contributed to SLUG's award-winning podcast, Soundwaves from the Underground
Many articles I've written for SLUG can be found at this link.
Salt Lake City Weekly - Freelance Writer - September 2004 to Present
- Contributed long and short form articles on many different subjects, including comics, film, music, comedy and the arts.
-Worked alongside an editor and under pressure of looming deadlines.
Many articles I've written for City Weekly can be found at this link.
Red Pulse Magazine/The Daily Utah Chronicle - Arts & Entertainment Editor - May 2008 to May 2009
- Founded Arts & Entertainment magazine for the University of Utah's student newspaper The Daily Utah Chronicle.
- Edited articles across 30 issues.
- Wrote articles on music, film and the arts.
- Hired, trained and managed a team of full-time and contributing writers.
Ruth's Diner - Head Server/Manager - March 1998 to October 2012
- Front of House Manager responsible for all aspects of the restaurant.
- Head Server responsible for up to 15 servers on a given day.
- Managed a staff of nearly 30 people on any given day.
- Helped schedule staff and maintain a comfortable work environment in a very fast-paced restaurant.
EDUCATION
University of Utah
Majored in Film Studies with a minor in Creative Writing
SKILLS
Hootsuite - Completed Hootsuite University
Infusionsoft
Asana
AtTask
Microsoft Office
WordPress
Blogger
Video Production: iMovie, Final Cut
Music Production: Garage Band
REFERENCES
Tracy and Erik Nelson, Owners, Ruth's Diner
I worked for this couple for a long, long time and they provided me with a fantastic and enjoyable work environment. I learned a lot from them about dealing with customers and how to run a successful business.
Scott Renshaw, A&E Editor, Salt Lake City Weekly
Scott has helped me become a better writer in more ways than even he knows. He's always treated me with great respect, but never kept the kid gloves on and I've always appreciated him for that.
Ian Peterson, CMO, Molding Box
Ian recruited me to work for him at Molding Box and taught me how to run an efficient and productive marketing department for a large company.
Matt Whittaker & Chris Bradshaw - Festival Directors, Salt Lake City Film Festival
Matt and Chris had a vision for a small, truly independent film festival in Salt Lake City and I'm lucky to have been a part of it. They're very hands-off and trusted me to make the right moves and that's meant a lot to me as it's allowed me to use my own creativity to a great extent.
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